Engaging Narrative, Scientific Accuracy

Mode of Action (MoA) animations are short films, (typically 1 to 5 minutes), which help the viewer visualise the effects of a particular drug in the body. By animating anatomically correct 3D models, the viewer is completely immersed in the drug interactions: from rotating around the body to exploring detailed molecular interactions.

MoAs can be produced for a variety of audiences: vets, doctors, healthcare professionals and the general public. We work with MedEd, Pharma and Healthcare agencies, as well as directly with Pharmaceutical companies. Our highly trained team consult with KOLs and clinicians at the start of the process, to fully understand the science and suggest how best to produce an engaging narrative with accurate visuals. The technical process is then simplified into distinct stages such as scripting, storyboarding and styleframing, for client review.