We join you at the earliest possible stage to discuss the most effective way to visualise the science from your brief, in a way that is both entertaining and targets your audience. We take advice from KOLs and healthcare professionals, and make sure that animation supports and enhances the other marketing material (adboards, advertisements, etc).
We structure our thoughts from the initial discussions into a set of visual descriptions of scenes, which will form the basis for the animation.
A full voiceover script is then created, with additional mentions of any on-screen text.
Assets are either produced from scratch or sourced. The colouring and style will be influenced by the drug's brand guidelines and any already completed marketing material.
Styleframes show the visual look of the more complex scenes.
3D rendered stills are then produced for each scene from the visual and voiceover scripts to form a comprehensive storyboard.
For sections of the animation where there needs to be scientific accuracy in the movement, "animatics" will be created. These are low resolution videos showing the movement of the 3D models.
The storyboard stills are basically animated, in sync with a guide voiceover, to create the animatic.
The chosen artist will then record their reading of the script, timed to the latest animatic, which is then added to the animation.
Combining camera movement and models in a 3D environment takes a lot of computer processing power and time. This process of rendering can take up to 24 hours for every 10 seconds of animation.
Depth is created using a mixture of camera focus, translucency and adding particles. This all creates a feeling for the viewer that they are immersed in the action.
Now the final visual tricks are added to give a cinematic quality. The colours are tweaked and on-screen text is added.
Finally the voiceover is added to the visual animation, as well as any music and live action, as necessary.
Once the final animation is completed, we will then convert this to the format you need. For example, the final animation can be embedded online, or projected at exhibitions and meetings.
All the stages of a full Scientific / HCP MoA are displayed in the slideshow above, from an animation we produced for the launch of animal health drug Veraflox. The full video can be viewed here. We consult with our clients at every stage of production to ensure a smooth process and delivery, on time and in budget.
To see more of our work please visit our Vimeo Channel
