Social Media in Pharma
Social media is such an integral part of our everyday lives. It allows us to exchange ideas and opinions and build communities across the globe. Within healthcare, opportunities to engage communities are only rising, and yet it is still not widely used in the pharma communications industry. There is confusion about when and how best to use it - this can be attributed to the restrictions of adhering to compliance codes and the risk of reputational damage.

Red Sky Vision in association with the HCA and PharmaPhorum has produced a film about social media in pharma. The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.
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About Red Sky Vision

We provide class-leading digital video production, motion graphics, and high-grade medical - mode of action - animation and digital consultation.

Our proven success, digital understanding and creative thinking means we can take your assignments and complete them efficiently and effectively. On time and on budget.

Our clients include Liberation Communications, Huntsworth Health, Daiichi-Sankyo, Haymarket Medical, Ketchum Pleon, Merck Serono, Siemens Hearing Instruments and Ash Communications.


Paul Tunnah // Managing Director, PharmaPhorum

Pharma is the dynamic online information and discussion portal for the pharmaceutical industry featuring original content, news, events, companies and discussion.

Cherry Wood // Managing Director, Liberation Communications Ltd

Liberation CommsLiberation is a healthcare communications agency that engages leading pharmaceutical companies. From planning to implementation, Liberation's experience spans all aspects of PR and medical education services.

Alex Butler // EMEA Marketing Communications Manager, Johnson & Johnson

Johnson and JohnsonJohnson & Johnson is a leading research based pharmaceutical company that manufactures pharmaceutical, diagnostic, therapeutic, surgical, and biotechnology products.

Ged Carroll // Digital marketing and PR consultant, Ruder Finn

Ruder FinnRuder Finn is a full-service public relations agency rooted in entrepreneurial heritage.

Kai Gait // Digital Commerce Marketing Manager, GlaxoSmithKline

GSK GSK is one of the world's leading research-based pharmaceutical and healthcare companies, developing and supplying medicines to improve patients' quality of life.

Neil Flash // Managing Director, Tonic London

Tonic Life Tonic is an award-winning consultancy that specialises in healthcare communications. Tonic works with a wide range of clients to solve business and marketing communications challenges.

Gary Monk // UK Managing Director, Across Health

Across HealthWith a focus on eCRM, Across Health partners with companies in Europe and the US – from pharmaceuticals and consumer health to medical devices, hospitals and other key stakeholders in healthcare.

Sam Walmsley // Digital Strategy & Innovation for Pharmaceuticals & Healthcare, Bluelight Partners

Bluelight Bluelight Partners handles consultancy and digital services for the healthcare and online pharma sector.

Andrew Widger // Director - Media Relations, Pfizer

PfizerPfizer is a leading pharmaceutical company, operating in 180 countries worldwide. Pfizer applies science and its global resources to improve health and wellbeing at every stage of life.

Nick Broughton // Managing Director, Pharmaceuticalethics is run by a team of experienced professionals committed to changing the way people think about promotional practice in the pharmaceutical industry.

Andrew Spong // Founder, STweM

StWem StweM is a social business development and health communications consultancy.

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